Built for attention on the biggest screen
We align CTV inventory, audience signals, screen context and campaign goals to create premium video plans that support brand awareness, recall and upper-funnel growth.
NextPages Service
Connected TV
Reach engaged audiences across OTT and Smart TV environments with premium video campaigns.
Premium screen storytelling
Reach engaged audiences across OTT and Smart TV environments with premium video campaigns.
Connected TV gives brands the power of large-screen storytelling with the precision of digital media. NextPages helps plan, activate and measure CTV campaigns across premium viewing environments where audiences are engaged, attentive and increasingly shifting from traditional TV.
Premium video reach
Stronger attention
Better screen quality
Cross-device continuity
Cross-screen Video Reach
OTT
Smart TV
Premium Video
Households
Cross-screen
OTT inventory planning
Campaign planning across premium streaming and connected viewing environments.
Audience-led targeting
Audience and household-level signals used to improve relevance and reduce wastage.
Video-first storytelling
Large-screen placements that help brands deliver clear, memorable narratives.
Cross-screen extension
CTV campaigns can be supported with mobile, display and programmatic retargeting layers.
Capabilities
What NextPages manages for Connected TV
01
Premium OTT inventory
02
Household targeting
03
Video advertising
04
Cross-screen reach
FAQs
Common questions about Connected TV
What is Connected TV advertising?
Connected TV advertising places video ads on internet-connected TV environments such as OTT apps, Smart TVs and streaming platforms.
Is CTV good for performance campaigns?
CTV is primarily strong for awareness and consideration, but it can support performance when paired with retargeting, QR-led journeys and cross-screen campaigns.
Can CTV campaigns be targeted?
Yes. Targeting can be based on audience segments, location, content context, device signals and available platform-level data.
Plan smarter media
Ready to explore Connected TV?
Talk to NextPages and build a campaign that gives your brand visibility, clarity and measurable growth.
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